I'm sure that you have probably heard the expression, concerning websites and the internet, that "Content is King". I've done a lot of research and listened to a lot of experts and they all seem to agree on the above statement. According to these same experts, Google, the most powerful and influential search engine out there gives a high priority to good fresh content. One of the best and easiest ways that I know of to keep good fresh content on your website on a daily basis is to install a RSS Feed or a News Aggregator on your website and have it update daily, if not hourly. Today the list of RSS Feeds available, numbers into the Färska svenska nyheter tens of thousands. For whatever subject you can think of, whatever industry you might be in, or whatever your interest might be, you can bet there is probably a related RSS feed. News readers are personal aggregators, that go out and grab news clips from a wide arrange of sources. RSS aggregators help people find and organize a list of channels that they are interested in. Once you have selected the channels that interest you, you can view them all using the readers' interface. Here's a typical example of how it works: A publisher has some content they want to publicize. They create a RSS Channel for the content They include items for web pages they want to promote Remote applications read the information and converts it to headlines and links These links can be put into Web pages or read in dedicated readers. People see these links on various sites and click on the them and go to the original site. As you can see RSS Feeds, are merely a mechanism, for distributing information such as news, product announcements, tables of content, or virtually any list oriented content to potential users. The user click on an item of interest and they are taken to the original publisher's website. RSS News Feeds are growing by leaps and bound and are being used by both small and large organizations. Installing a RSS News Feeder on your website can certainly raise your profile and widen your audience by attracting interested users from a variety of sources. Web users are quickly becoming to expect this service and will more often frequent websites that utilize this resource for content.