I find it extraordinary that despite how much we know about food and how far science itself has come in understanding how different food types affect our bodies, people are still counting calories, when science itself has proved that being over obsessive about calories can be counter productive. Don't get me wrong, having one eye on calories is important especially if you know that you're simply eating far too much than what you actually need. The average recommended calorie intake per day is 2000 calories for women and 2500 for men. But let's be clear, these are average numbers and not in any way cast in stone. The actual amount will depend on your physical size, build, metabolic rate and how physically active you are. It's also said as a generalization that eating less than 1,500 calories per day will put a serious strain on your health and nutritional needs, leaving you with insufficient energy for your daily needs. Here is the danger with calorie counting that you should be aware of or in being sucked into doing yet another diet that focuses on obsessive calorie counting. If you're contemplating on losing weight by means of a restrictive calorie diet then be advanced that the road to losing weight may be a long one for you. And if the diet regime that you choose to follow makes you feel constantly hungry because you never seem to feel fully satisfied after a meal, then the bad news is that unless you're one of the 3 to 5 percent group, your diet effort will fail! Yes, you read that correctly. Study after study has shown that up to 95 percent of people that embark on a calorific diet fail to achieve to lose long term weight and end up putting all their weight back on within 12 to 24 months. The scientific reason is that your body's natural protective mechanism kicks into play when you start to deprive it of the food that it is used to getting. This process has been commonly referred to as "starvation mode" which is the body's response to fewer calories. What happens is that your metabolism begins to slow down in order to conserve the fat stores in your body. In other words the body becomes more efficient at conserving its energy stores (fat cells). In a normal functioning body, the body Nyhetshuset burns fat stores to release energy, however, in starvation mode the body turns first to muscle for its energy and only uses fat as a last resort since the body needs fat to survive. Now I don't know about you but a person that has a good muscle to fat ratio tends to have a much better shape and physique than someone who is all skin and bones and no figure. However, that's not to say that calorie reduction doesn't work, but what I am saying is that its the "school of hard knocks" method to losing weight because its very difficult for most to maintain such a diet over a long enough period. Most people simply give up when the going gets tough, perhaps simply because its too restrictive and does fit well into their lifestyle. Its not easy reducing calories if it constantly makes you feel hungry. So what's the solution? Obsessive calorie counting by itself is not a good idea if you really want to achieve permanent "fat" loss. And forget lotions, portions and fad diet products. They simply don't work and you'll be saving yourself a small fortune by avoiding them in the first place. If you're interested in discovering the truth about the food and diet industry and why you need to be extra vigilant on many of the health claims propagated by these industries, then you may be interested in watching my video on the subject which you can find on my website.